Experience Solving the Business Challenges

M&AMG’s principals have a proven track record of successfully growing the industries in the US and emerging economies where we work. Through our network of partner firms the partners of M&AMG deploy leading strategy experts who have decades of experience on competitiveness worldwide. This expertise advising developing companies, regions, and nations to be more innovative, increase productivity, and create competitive advantage is a critical feeder of innovative deals into the M&AMG portfolio.

Services

The M&AMG’s investment strategy will be to make high potential investments in companies in core media sectors and supporting services. We will make these investments in companies with solid cash flow in stable markets.

The company will also seek to purchase media portfolio companies from underperforming funds in expectation of providing those companies with the additional operational and strategic support to make them successful.

In general, M&AMG’s investors intend to invest in companies that (a) are building business platforms with long-term franchise value, (b) have proven management teams, and ( c) are pursuing unique – and oftentimes proprietary – technology-supported business models. M&AMG will rely on proven investment criteria and practices and enhanced by the market knowledge and domain expertise of the extended network of M&AMG.

Phased Process

M&A Media Group proposes a three phase process to accomplish these goals:

Phase I – Market Evaluation and Action Plan:

The objective of Phase 1 is to provide you with an actionable roadmap that can serve as the foundation of a comprehensive business plan and or information memorandum. The Phase 1 work can also be used to begin planning the launch of a service in 2008.

While the specific objectives and deliverables will be determined in partnership with Food and Beverage International, the work will concentrate on the strategic side of business plan development, with specific focus on:

• Clear, focused and practical strategic objectives
• Identification of the most important competitive forces affecting critical market segments
• Implementation of rigorous strategy-building methodologies within the company
• Distilled insights about the preferences and perspectives of customers, partners and employees
• Enhanced capability to identify important strategic patterns in customer data
• Identification of the most pressing current and future competitive threats
• Profiles of the most attractive market segments
• Clear linkages between customer value and internal activities
• Assessments of the strengths and weaknesses of important competitors in key markets
• Practical implementation plans
• Stronger relationships with customers, partners and employees
• A new strategy capability and the ability to diffuse it to colleagues

The term of Phase I will be driven by the agreed scope of work and is determined by the readiness of clients to raise capital and/or begin operations. The average term is approximately 2 months.

Phases 2 and 3

M&A Media Groups initial proposal is to complete the Phase I work as a forum to strengthen the relationship between M&AMG and our client.

Following is a detailed timetable of M&AMG’s proposed tasks as well as the corresponding deliverables to help you understand the level of effort and time that will be required to move from today to capitalization.